Double Page Spread: Research + Development

This is my Double Page Spread Research and Development 

Here is my first double page spread research from a Cultural Magazine called BESALEN

Before Reading
Magazine:	Besalen - Budaya Keris Nusantara
Issue:	Fourth Edition 2023
Publisher:	Dinas Kebudayaan Daerah Istimewa Yogyakarta
Genre:	Culture, Weaponry, History
Images:	There are 4 pairs of images, one is the blade and another is the sheath for each blades. It appears that they uses medium shots in order to only focussed on the blade and not about the surrounding.
Layout	The layout of the magazine is heavily leaning on texts, very long and small font of texts with only 4 pairs of pictures.  The page numbers are placed on either bottom right or left and it is very small, so that the reader would only focuses on the content and not the number pages. The number only act as an indicator on what page the reader is currently, nothing more. They are less negative spaces in this magazine, the only negative spaces here is the margins. No drop cap spotted on this double spread pages.
First impressions:	I will be honest that this double page spread looks very boring, as it lacks of color and variation of pictures with only texts filling the page left and right. The one I appreciate is how they show the differences between the type of Keris using labels under the correct pictures.
After Reading
Heading:	PENCIPTAAN KERIS DAN PILIHANNYA  THE CREATION OF KERIS AND THEIR CHOICES
Subheading:	Klasifikasi Keris Keris Classification
Author:	There is a name mentioned under the heading, the name is Basuki Teguh Yuwono, which I think is the name of the author of the article. There is no photographer name mentioned in this double spread page.
Article:	The article covers an issue about how commoner oftenly misunderstood their knowledge about a certain types of Keris, this could happened due to biased judgement from unclear or opinion-based sources, but it is packed and explained in an interesting way that it acts as a trustable information. This makes most people doesn't appreciates a Keris appropriately and proportionally, as in a way they generalize that every Keris has the same background and is the same as others. This could lead to the downgrading in historical and cultural value of Keris because their real value which is the things needed to be appreciated thoroughly are being replaced by misconceptions, misleading, and irresponsible frauds. This article also explain 4 types of Keris and the difference between them, helping commoner who read this article to expand their knowledge and literacy of this topic.  The message the author trying to say is that people including the craftsmen should know the background of the creator and the basic concept. In this way the Keris can be placed and assessed as well as appreciated appropriately.
Mode of address:	The way it addresses their audience is through the third person point of view (Mpu = he/she) (Seniman/artist = they), this is done in a way of telling a story or broadcasting a news. The writing style is formal and in serious tone to attract older audience.
Pull Quote:	No pull quotes to be seen in the double spread page.
Audience:	Based on the language and the layout of the article, they are targeting adults people with open-minded mindset who wanted to expand their knowledge and to correct some misconception. The layout itself obviously does not suited for younger audience with the lack of colorful elements and more texts to read, indicating that this article are most likely targeted for people who needs additional information or Surveillance according to Uses and Gratification of Theory, mentioning the needs and purposes of people in consuming media including finding informations (Surveillance) which conform this theory.
Impression:	As I've mentioned earlier, the layout of this article is very boring with so minimum of pictures, however it is reasonable as this is not an entertainment magazine. This article is targeted for information, research, knowledge and surveillance purposes only. Overall, I would trust this kind of magazine if I needed some information to gather
Inspiration:	I would use this kind of layout to my double page spread as I am focussing more on informations and maybe adding more pictures and illustration

REFLECTION: Honestly I can't wait to design my own double spread page as I got so much idea to try and apply to it. Probably I would challenge and subvert some general conventions, such as adding more pictures and illustrations to further enhance the imaginations of readers. Since this is an information based magazine, I would try to use less lighted-colorful palette to not disrupt the older people while reading my articles.

Here is my second double spread page research about a motorcycle magazine called Mabua Harley-Davidson Indonesia

Before Reading
Magazine:	Mabua Harley-Davidson Indonesia
Issue:	March 2013
Publisher:	PT MABUA MEDIA INDONESIA
Genre:	Automobiles, Motorcycles, Lifestyles
Images:	There are a total of 13 pictures which consist of 1 Long shot of the Main Images to show the entirety of the bike as well as the background, and 12 Close-up shots for the Sub images (showing the 12 different parts of the motorcycles in the 1 main images on the left page).
Layout	The layout of the magazine is dark with less texts (only descriptions) and they provide more pictures.
First impressions:	This double page spread interests me as the information is packed in a form of diagram, while we can also see the pictures and numbers of what being describe. The number are used to label pictures and the explanations, basically to reduce confusion.
After Reading
Heading:	CHROME AND CUSTOM
Subheading:	BRING BACK THE GLORY OF OLD SCHOOL
Author:	The name of the author or the person who writes this is not mentioned
Article:	Since it lacks on texts, I am confused whether it can be counted as an article. But in this page, it discusses mainly about a retro style of a bike and the physical example of a retro style bike is provided here as long with a close up shot of the parts to inspire people if they want some inspiration for their motorbike. The message the author trying to say is that he wants to bring back or encourage younger people in the motorbike community that the "old style" makes them appear different from the others. Another message is that he want to reminisce/feeling the nostalgia of the retro styles with the older audiences.
Mode of address:	The way it addresses their audience is through second person point of view, which is directly addressed to the reader. This can be clearly seen by the word anda (polite version of you in Indonesia)
Pull Quote:	No pull quotes to be seen in the double spread page.
Audience:	Based on the language and the layout of the article, they are targeting young teenanger as well as adults who has a high interest on motorcycles and lifestyle revolves around it. According to Uses and Gratification Theory, people have different needs and purpose in consuming media. Seeing the layout, this double page spread could provide enough Surveillance for those who wanted to modify their bikes similar in the pictures, or for those who wants to seek Entertainment. In other way, this double page could be used to encourage and engage the reader into social relationship with those who has the same interest to retro bikes to discuss any topic related to retro bike.
Impression:	For me, the layout of this double page is very interesting to describe spare parts or parts that formed a new product. Even though it doesn't have a proper article to begin with, but the color and the way it looks could be use in my magazine.
Inspiration:	[REFLECTION]

Call to action: The author encourage reader to get the same style from a phrase "Let's' hit the road with this style". Apart from that, they provide an information relating to bike parts and accessories as well as the contact and the place on where they could ask the desired informations.

REFLECTION: This double page subvert the general conventions of the Keris magazine to be in a very long and boring texts with less images. I could use this page when I want to create a sort of diagram to describe, outline and explain the different part of the Keris, for example the handle, sheath, blade, the tsuba, curves and patterns. Although it may require more effort to do as it means I will take a total of 13 pictures to create this double page, but I want to add some variations to my magazine so it doesn't always conform general conventions and to have my own unique selling points.

Magazine: targeting audiences through demographics and psychographics

Here are my notes from a lesson about how media companies target different audiences. I worked in a group but participated in the discussion

REFLECTION: This group discussion helps me to furthermore enhance my knowledge and skill on how to identify demographic and psychographic factors of a certain audience while also targeting the right audiences to consume and conforming my media texts which is the magazine I am still working on. This discussion also helps my critical thinking skills in a way I understand some general conventions in nowadays Media offers, such as the color blue indicating boys/men while the color red/pink strongly invested to women/girls.

In class, we did a magazine analysis. We analysed 2 magazines from 2 different genre.

Down below is the result of my group discussion on the magazines we've analyzed together

Magazine Development 👷‍♂️👷‍♂️

Here is the development process for my magazine. I will put all of my ideas here and reflect on the decisions that I make.

Genre: Culture

Sub-genre: Crisses (Keris)

*notes: "[sentences]" = from ChatGPT - each section max 5 title from it

Name of magazine: -

1. "Bladesmith's Journal: The Keris Edition"
2. "Blades of History: The Keris Perspective"
3. "Forged in History: The Keris Gazette"
4. "Keris Treasures: A Cultural Odyssey"
5. "Keris Craftsmanship Chronicle"
6. "Keris: The True Nature of Indonesian Art"
7. "Keris: Born From the Deepest Fire
8. "The Archipelago's Pride"
9. "Born in the land of the Thousand Island"
10. "Keris: The True Nature of Balinese Art"

I've decided to choose the title "Keris" because my content would be covering about keris in general context and not from one specific region only, as Kerises culture is still similar but yet has some differences in some of its element, such as the history, beliefs, and the chanting/prayer for the rituals. 

The sub-masthead would be "The True Nature of Indonesian Art" to specify that this magazine would be covering the Indonesian version of the curvy blade as in some countries they also have similar culture to it, the word "art" is added as I want people to think that Keris is not only just a weapon or talisman but also an art who has their own artist and permanent owners. Keris also hold many philosophical, symbolical and religious meaning behind it, that is what I want people to understand about.

Possible Cover Lines: 

• The Sacred Journey of the Deities
• Puri Karangsem's Heritages
• Menteng - The Holy Forging
• The History of Keris
• Balinese Royalties Favourites
• Forgotten on History
• Loyal Companion for the Indonesian
• Misconception Issue
• Philosophical Meaning Behind It
• Indonesia Sacred Ritual Blade

I've decided to choose two title  "Menteng - The Holy Forging" and "The History of Keris" as the main cover lines. I imagine this magazine as the first volume of my own series, in which I've pick a topic that introduce the main idea of what Keris is and how it is made in the first place, this is a method of penetration in order for my reader to get to familiar with the topic and the main idea. By discussing the History and how the way keris is made through "Menteng" , it will make people wondering or curious of what it is, how is it made, where is it orginated, etc.

Images (minimum 4 on your magazine - 4 of them by yourself not from google):

Main Cover:

On the main cover, I want a single picture. 

How challenging it would be?

Another reason I chose this topic is because it is easy to get fresh pictures and I don't need to think harder on who will be my model as I can ask my dad or myself to be the model. On top of that, I have a quick access to the main object as my family kept it inside the house. So taking a picture of it would not be a problem. My family is surrounded culturally for so long, meaning that our knowledges for this topic are vast and not niche. 

Double page idea:
My Idea is that I want the DPS for my magazine to be all black on the background, and the whites on top it, like the font. For me, the black background connotes formality and seriousness as my magazine main audiences would be older people searching information and surveillance which what will be mainly covered inside my magazine. 

To enhance the content, the looks and the format of the magazine, I would need a keris magazine. From that on, I can conform and could subvert some elements to make it fresh and "new" from the old magazines that had been produced.  

Magazine Statement Of Intent 📜🗒️

Here is a copy of my statement of intent. It outlines some of the main details of my magazine. It may change as my ideas develop, but this is my starting point.  

Reflections: It took me a lot of time to do researches and tons of reasoning to create this Statement of Intent. But overall, it is worth the struggles as I am now aware of the layout for my magazine or at least I can imagine what topic I'll be covering on my media as well as the audience that would most likely willing to consume my media. Inside my magazine, I will follow some theory such as the Representation, Genre and Uses of Gratification Theory. I will challenge and conform some stereotype of Keris; I'll make my Keris magazine familiar to the other keris magazine to be recognized by following some general conventions, but also keep it different to make it fresh and unique to create my unique selling point; and I would focus it more on Surveillance (if possible I would target Social Relationship and Personal Identity as the topic is possible to be encouraging social activity acting as conversation topic). 

Stuart Hall: Representation Theory

 1. Representation Theory

- What is representation? Representation is the way someone or something in the media being portrayed or illustrated, if there are more common representation of the subject or object this could lead to stereotype.

- What is a stereotype? It is a generalized idea, picture, or behaviour of an object, subject or groups in a media as they're oftenly being represented or portrayed based on that behaviours 

- Why are stereotypes used? Lack of diversity (source person, references) in the writers room. Apart from that, it can be accepted by the mass media as it is commonly engraved in as their beliefs for certain types of social groups. 

- What social groups are represented in the media? Religions, Race, Genders, Age

2. Two socials groups that are stereotyped in Indonesian media

- What is the group: 

Muslim

- How are they represented (MeS, sound, etc)

They are represented to be intolerant with the other religions

- What is the reason for this

They are many debatable reasons on why this happen, but mostly it occurs because it really happen on the media news. Some media news reported seeing Churches are closed down and other religion's prayer are being force to be disbanded on behalf of the Muslim because this is their territory and they want to keep it for the Muslims only.

- How does the audience receive this message

Some people coming from the minority groups, the religions aside Muslim, agreed on this stereotypical behaviour being done by the Muslim because they've feel it directly on the scene or too much exposure of media telling Muslim are mostly intolerants that they've start developing this believe to be true, explained in Social Learning theory by Bandura.

- Example for media texts

source: https://disway.id/read/656499/datangi-dprd-kiai-dan-tokoh-agama-tolak-rencana-pembangunan-gereja-di-kota-cilegon

Magazine Research 📝🔍

  Here's the research for my magazine

REFLECTION: This research really helps me the reason on why some elements are created and applied to a magazine. For example, they made the left-third of the cover pages to hold the most necessary information needed such as barcode, price and the date issue of the magazine and to be the most eye-catching as possible in the eye of customer. The reason is because they rest part aside from the left-third will be covered by other magazine and competitors. This research also helps me to introduce me to media contexts and debates, enhancing my reasoning in my exam. 

This is an example of a magazine shelves in your local supermarkets. On these racks, magazine companies compete, even paid grands, to get their strategic place on putting the magazine so it'll appears more obvious and stands out. Ideally, they would place it to be seen in the POV of their targeted audiences, hence the normal position for all magazines should be eye-level depending on the person. I have performed research on a magazine front page, and I've searched many pictures of magazines on a shopping rack. It concludes that some part of the magazine would surely be covered by other magazines, the most common part that would be covered is the right part of the front cover. To make the magazine still looks interesting and obvious, company takes incentive to design the left third part with more efforts to make it interesting even without the covered part of the magazines. Overall, I will still design my front page as neat as possible. But I may put more efforts on designing the masthead and the left-third part to make it more obvious and this can be done using simple-memorable typography, yet brighter simple font-colors.

Mabua Harley-Davidson Indonesia

Publisher: PT Mabua Media Indonesia

Mabua Harley Davidson Indonesia is an Indonesian-released magazine published by PT Mabua Media Indonesia. It features stories about people who are interested in the motorbike or people who're formerly a part of the community. The purpose of this magazine is to advertise the company and encourage people who feel related with the biking-community, thus expanding company reputations and increasing brand images.

MEDIA LANGUAGES

The general conventions for an automobile magazine always highlight their vehicles while making it to appear big, dominant, and epic yet clean and taken care. Harley Davidson magazine conform this as they've use low angle on picturing the motorcycles that appear in the front page, making the effect of dominance and to make things appear bigger. In contrast to other magazines, this magazine sees the motorcycle as a friend compare to others that portrayed the automobiles only implying it's a "vehicles", but in this magazine the motorcycles are portrayed as the  "friends" of the rider. This can be seen by how the rider dressed, relaxed and informal. Another proof to confirm it is the present of other motors and rider, creating the sense of crowd and relations. The use of "bro" or "gan" (bro in Indonesian slang) strengthen the denotation concept of friends, strengthen the previous argument.

REPRESENTATIONS

Harley Davidson have been portrayed, even stereotyped, as a big and loud motorcycles along with it's rider wearing black parachute jacket, denim jeans, and black sunglasses. If one tries to imagine the bike, it would always comes up with the Cruiser categories ranging from the Breakout, FatBob, FatBoy to Heritage Classic types. On the front page, it conforms this as we can see two middle age man riding the Breakout types but the clothing kind of subverted from the stereotypical Harley riders. The reason for this might be to eliminate the bad stereotype that appears when people imagine the black-parachute jacket riders that are always linked with gangstar or gang members, by showing lighter color of clothing creating an effect of light or brightness which related to good, purity, friendly, and happiness.

AUDIENCE

The identified target audiences for Harley Davidson are men above 35 and also who're happen to be cruiser-bike enthusiasts. According to Gratification Theory, Harley's consumers would consume this magazine to fill their needs for Social Relationship or Personal Identity. People who bought this magazine would expect their position as a motorcycle rider in the society or forming a social relationship with their related peers who are also to be related with the same topic. The way this magazine engaged customer is by directly shows the motorcycle picture, which are the main topic of this magazine, and it is expected that the one who are targeted are motorcycle lovers.

INDUSTRY

This magazine was freshly made, and it is the 4th anniversary of Mabua Harley Davidson Indonesia Magazine Edition, and they stated that from this edition they will keep releasing new magazine every month from then. This is a goodway to keep the content updated and more sensitives to current news, latest trends and the recently available hot topics that were being discussed. However, I can't seem to find the website version of it which considered as a weakness for today's media. As people needed to wait a month or more to get the updated version (not counting the hiatus and the delay on releasing the magazine) and they have to go walk up to nearby store to get their hand on the magazine, which are not practical for nowadays as everything are now done digitally. This would discourage the people's desire to buy the magazine if they keep publishing the magazine offline.

EDISI KEEMPAT; BESALEN BUDAYA - KERIS NUSANTARA

Publisher: Dinas Kebudayaan Daerah Istimewa Yogyakarta

BESALEN BUDAYA - KERIS NUSANTARA is an Indonesian-released magazine published by Dinas Kebudayaan Daerah Istimewa Yogyakarta (The Yogyakarta government). It features a story about a famous craftsman and a famous keris as well as the discussion of misleading concept from the commoner towards keris due to biased judgement and also a way to counter it. The purpose of this magazine is to act as a surveillance or information provider for those who got interest in this topic.

1. Genre = Cultural - Weaponry, Rituals

2. Demographic

Age: Middle age man (30+)

Gender: Primarily targeted for adult men

Location: The magazine is located, made, and sold in Indonesia

Ethnicity: Javanese, Balinese

Income: Middle-High Income

Education: Not specified

Star Appeal: -

3. Psychographic

Hobbies and Interest: Collecting and owning Keris

Lifestyle: Cultural influence around Traditions, Sacred Rituals, etc.

Spending Habits: Spend money to buy an antique Keris or to made the Keris by themselves

4. Uses & Gratification : The magazine is used for Surveillance and to engage in Social Relationship

 5. Further Analysis

Masthead/Title	The masthead/title of the magazine is BESALEN it has a straight meaning for blacksmith in Indonesia according to Indonesian Dictionary. This straightly suggest that the magazine will cover anything related to weaponry.
Typography	The usage of less colorful fonts and the Arial typography implies a formal meaning, the Arial typography is a general convention to formal documents in all around the world.
Image	Then, the image of the Keris genuinely supports the masthead/title. This further specify that the magazine covers the topic of weaponry, especially Keris related.
Language	What is the strapline? What does it suggest about the magazine and the reader? What rhetorical features are evident in the coverlines?
Representation	To what extent does the image conform to the conventional representations of men/women/celebrities etc?
Adverts	No ads to be seen in the magazine

Griya Asri Sustainable Green House, 2013 Edition

Publisher: PT. Griya Asri

Here is a link to my Double Page Spread research + development

https://www.blogger.com/blog/post/edit/7569015299785980062/3830374538861754342

Weekly Progress and Plan 📈📉

 Here's my weekly progress for the magazine project and also the rough plan

• Task
• Problems
• Solutions
• To-do list
• No need to be so detail (but, if more detail = better grades)

Week	Term 2	Week	Term 3
1 (2 Oct)	Brief, Research	8 ( 8 Jan)	Development
2	Research	9	Shoot
3	Research	10	Shoot, Self Reflection
4	Proposal	11	Post Production
5	Development	12	Post Production
6	Development	13 (12 Feb)	Deadline (Monday 12th February)
7	Development	14

WEEK 1: In this week, we review the last term media languages and theories. We've done it by playing games of multiple choice questions and some essays. We started the magazine research, especially on the front page part of the magazine.

WEEK 2: This week, we learn about Representation theory by Stuart Halls. It is a theory where the media does not reflect the actual meaning of a phenomenon or a subject, but it creates and influences meaning of the phenomenon that the media wants. This is why in some part of the world, the media offers different perspective 

WEEK 3: 

I have decided on what topic I would cover in my magazine. It would be related to my culture

• Task
• Analyzed two front cover in more detail, and 4 full magazine in less details
• Took photo of the front page, content and some double page spread of my chosen magazine
• Started an analysis on what elements

• Problems
• Can't decide when to start doing it because other subject teachers rammed my schedule with homeworks and group projects
• Solutions
• I decide to choose a genre where the object is easy to take photographed and it could be accessible as fast as possible
• To-do list
• Finish the analysis
• Finish the Statement of Intent

WEEK 4:

We learn about Genre theory, proposed by Steve Neale where he stated that 

"A text must be SIMILAR enough to be recognised as a particular genre.

But it must also be DIFFERENT enough to be new and exciting. "

because it provides audiences with expectations, director with blueprints and distributor with target audiences of who will consume this media text. 

We also learn how cover pages of Batman movies and trailer (From Moana) affect what audience are being targeted. From Batman movies, Lego obviously target young kids as Lego products are generally convened as toys for kids this can be seen by their advertisement that are colorful which connote happiness and that apply to Batman: Lego movies. On the other hand, the movie "The Batman" targeted a more adult audiences.

• Task
• Finish Statement of Intent
• Finish unfinished researches and other works
• 
  
• Problems
• Time management
• Solutions
• Good management 
• To-do list
• Getting started in the development

WEEK 5:

This week we review every theory that we've learnt to prepare for our unit test discussing theory on this Friday. We review them by doing a gallery-walk style review where a person stay in a table while the other moved to other groups and then the presenter will be explaining what theory they're covering.

• Task
• Get
• Problems
• 
  
• Solutions
• 
  
• To-do list
• Finish the double spread page analysis before next Friday

WEEK 6:

This week we have started our article for magazine and I still have not finished the double page analysis due to tight schedule. This week we also practice on the exam condition especially the Section A video analysis. We also discussed how media have change (old vs new media).   

• Task
• REALLY FINISHED THE DOUBLE PAGE RESEARCH
• Problems
• Time management really struggles me a lot as now I have some interns to do
• Solutions
• Making a reminder and to-do list to keep me on track
• To-do list
• Continue the article (research deeply on the topic)
• Maybe revised the Statement of Intent and don't forget to write the progress reflection

WEEK 7:

This is the final week before we go to a semestral exam and a month of holiday. Overall, I do some of the 

• Task
• Finished every assignments you've left so you're not leftover 👎
• Problems
• I don't have enough reflection on each posts
• Not finishing some assignments (Statement of Intent, and Article)
• Solutions
• Improved my time management
• Improve my mindset 
• To-do list
• Finished reflections from each posts and Finished unfinished assignments
• Search 10 pictures from 3 different locations

Semester 1 Reflection: This is my final week before my semestral exam next week. Which means, I would most likely do the unfinished assignment on my own time to prevent my scores being dropped lower than passing *65 as Mr Nick mentioned that last year students got C on their exam but still got B- up until A- as they did well in their blog (majority got an A). I am still struggling to overcome my procrastination but I am feeling a little bit motivated thanks to the topic I have chosen which Keris. 

SEMESTER 2 

Week 1: Today we've learn about a 3 steps of media industry starting from Production > DIstribution > Exhibition. We also continue the production of our magazine, next week we're expecting some photo shoots practice.

• Task
• Finish risk assessment
• Problem
• Unable to find a suitable location
• Solution
• Find the location 
• To-do list
• Take more pictures as well as revise something that is not right that had been outlined by my teacher.

Week 2: Today we do layout tutorial and also I've done some photoshoots around the school ground to practice my photoshoot skills such as the angle, lighting, and camera stability.

• Task
• Set a date on the photoshoot (possibly next week on Friday 26/01/2024)
• Problem
• I still couldn't find a photo that is suitable for my magazine covers
• Solution
• I will try to find a new location.
• To-do list
• Finish the magazine experiment, write some reflections

Week 3: 

• Task
• Choose different photos to be used on the magazine
• Problem
• -
• Solution
• -
• To-do list
• Designing the cover page

Week 4: In this week, we've started our critical self reflections on our magazine which will help us to outline our improvements and our weaknesses.

• Task
• Continue the designing
• Finishes the photo and immediately choose the best 5
• Problem
• Hard time to think of a creative designs for the cover page and double page-spread
• TEST
• Solution
• STUDY
• Find references in the internet such as Pinterest.
• To-do list
• Finish designing

Week 5:  

• Task
• We did a unit test and I needed to improve my writing skills on my essay.
• The teacher ask us to continue the magazine project, its due around 2 and half weeks.
• Problem
• It is a drag to come up with a creative front cover as I am lacking some references and inspirations to come up with. 
• Solution
• I would go to pinterest to find some material that can be useful as my front cover development. 
• To-do list
• Continue front cover development'

Week 6:

• Task
• Front Cover, Contents Page and Double Spread Page Development & Research
• Problem
• My problem is that the class time to do the project is cut by an hour due to religious manners around the school, making the street to be in traffics.
• Solution
• Make it as a homework and speed up every part of the magazines.
• To-do list
• Finish up all the designing part and start thinking of the articles.