Proposal

 This is my CONVERSE advertisement proposal

What is your product: Customizable Converse Shoes

Who is your target audiences: The target audiences will be anyone above 30 yo, the shoes are available as a unisex and people between middle or high incomes. People with any occupations and educations, such as doctors, soldiers/armies, teachers, lawyers and even firefighters. 

What will your ad be like: The advert starts off with a Lieutenant waking up in a 

Target Audiences

 Advertisement Target Audience Identification Template

1. Product/Company Description:

• Company/Product Name: CONVERSE

• Product Overview: A pair of shoes that can be customised [the materials, designs, parts of the shoes and pictures onto the shoes]. The one that differentiates CONVERSE with other shoes is the infamous star logo we will put onto the products for branding and we will legalize it to prevent copycats.

2. Target Audience Demographics:

• Age: Older people (40+)

• Gender: Unisex

• Income Level: Middle and high

• Education: Any

• Occupation: Any (Military, doctors, teachers, pensions)

• Geographical Location: Could be anyone as we can customize the material and design which are needed for the appropriate environment and weather. But, it could be a bit pricey as we offer more services and trying our best to maintain and improving the quality. So, we're preferably targeting modern cities which guarantees where middle - high incomes people live.

3. Target Audience Psychographics:

• Interests: Since materials can be customised, anyone with shoes interests can relate to this product.

• Lifestyle Choices:

• Values and Attitudes: Confident and hard-worker

• Opinions: The products will feel the needs for a more diverse targets

4. Understanding Consumer Behavior:

• Needs: We offers to feel the needs of people's imagination creating their own dream shoes where they'll wear for the rest of the life.

• Motivations: [Explore the motivations behind their potential interest in the product]

• Pain Points: [Specify any challenges or problems the product can solve for the target audience]

5. Competitor Analysis:

• Competitor Name: Shoe company imaginable (NIKE, ADIDAS, VANs, etc)

• Competitor's Target Audience: 40 y/o above

6. Target Audience Persona:

• Persona Name: Bill

• Age: 40

• Gender: Male

• Occupation: Soldier

• Interests: Fishing

• Lifestyle: Pressured during his working period as he is

• Values and Attitudes: Loud and easygoing

• Needs and Motivations: The comfiest shoes that he could find for his job and when he is outside fishing with his friends.

• Pain Points: His stresses during the work and all the overthinking

7. Aligning Advertisement with Target Audience:

• Message: [Outline the key message that will resonate with the target audience persona]

• Visuals: Warmth when he is out with his friends and family. But, cold and gloomy when he is at work.

• Tone: Serious mood at work, happy and cheer on off-day

TEXT ANALYSIS: A QUIET PLACE

 

This is my video analysis for The Quiet Place

Intro

The movie is called "A Quiet Place" and it shows condition of an apocalyptic world where the city is abandoned by everyone and many supplies are left behind. The producer wants the audience to have the sense of isolated. They did this by showing us how lifeless the place is by using a range of camera shots, such as close up shot - to capture the ruined street lamps signalling that it is no longer operating or taken care, long shot - to capture how deserted the city has become, and medium shot - to capture the missing people posters, where that appears to be an impact for the city. Also with static camera movements, it can show something without having any movement involved. This means that this movement is use because there is nothing moving motorically to be shown, for example people walking or riding vehicles, another way to show that the city is completely left behind.

Paragraph 1

The city condition is not only messed up but also tranquil. The filmmaker wants the audience to feel more involved and a little bit anxious with the silent as they don't know when will the real danger comes, with adding less sounds (both diegetic and non) in the scene to make it more suspenseful and making audience to produce less motion 

Mini Project Camerawork - resh

 CAMERAWORK

Here is a video I made experimenting with different camera angles + movements

• High Angle: The bully is presented as being more imposing and threatening than the victim, which is the other character in the scene.

• Low Angle: In contrast, it symbolizes "lower ground," giving the impression that an object is weaker or small. The victim would appear fragile, defenseless, or intimidated from this angle.

• Close-up shots: Mostly portrays the character's expression, here we can see both character are given close up shots of their faces, displaying their expression of determination or cowardness. 

• Extreme close-up: A shot that is only focused on small subject, like the eye, to show a deep-intense emotion. This shot captures a glare from the victim to create suspense, and a smirk to make audience feel relieved.

• Medium shots : Both characters' expressions are visible as they perform an action. Finally, they've decided to go peaceful with each others.

• Medium Shot (2) - Shows the audience the subject's actions (walking down the stairs) and facial expressions (shocked)

• Tilt up/low angle - The use of the tilt up reveals a second subject while the low angle makes the subject look intimidating and superior. This makes the audience feel worried about the first subject.

• Zoom in - bring in the audience closer to the subject (e.g. face), creating suspenseful scene and shows emotions (fear).

• Close up Shot (2) - draws the audience's attention to the second subject's emotion (serious)

• Extreme Close up (eyes) - Solely focuses on the eyes which captures the stunned look on the subject's face - which builds suspense

• Medium shot - shows both subject's actions (hugging) and emotion (happy) 

Weekly Progress (remember self reflection)

TERM 1 

• WEEK 1: 
• Introduction on media studies and Camera angles, overall it is really interesting and help enhances my camerawork and editing skills

• WEEK 2: 
• Deeper discussion about camera angles and watching some videos, I had realize that media is not only about the skills but also the feeling you have to convey so your pictures could be understood and have a greater impact on the audiences

• WEEK 3: 
• We learnt about Camera angles and movements along with advertisement effects. 
• I have advert research to do and its due next week monday, and I have done 3 smalls research.

• WEEK 4: 
• Submit the 4 small + 1 big advert research. 
• We're getting introduced to Miss-en-scene where it helps to create an atmospheric, rich-emotions and feelings in a scene. It is consist of props, weather, environment, colour, focus, blocking, performance, make up, hair, lighting, costume and set design. 

• WEEK 5:

• WEEK 6: 
• Learn exam-style question
• Learn deeply into editing such as montage

• WEEK 7: 
• I have a mockup test due week 8

• WEEK 8: 
• Starts doing Project Final storyboard,  It has come to my conclusion that I am not the most artist person in the town so I will try to improve my drawing by a little or I'll try to typr 

Research

 Company: MoneySuperMarket

This is my research for the SB

Title of the Advertisement: MoneySuperMarket "That's How I Roll"

Brand/Product: Insurance

Duration of the Advertisement: 1 min

Brief Overview/Summary: A white-guy riding an invisible car in da hood environment to advertise car insurance services

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Adult/young teenagers who are are in low-middle class and people who likes to ride car.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message is get car insurances to increase confidence

The purpose is to encourage car-lovers to get insurance on their car

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The visual and verbal elements that are noticeable is the background set somewhere in USA, Cansas

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is memorable that the ad is about car insurance since it shows audience

The advert uses humors to encourage the audiences, which is targeted mainly on teenagers

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

I find the advert to be entertaining and funny because of the humor it depicts.

The advert makes me feel 

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

 

Title of the Advertisement: Cadburys Gorilla Advert

Brand/Product: Cadbury - chocolate

Duration of the Advertisement: 1:30 min

Brief Overview/Summary: Gorilla playing drum to sell chocolate bars

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Every chocolate consumers/enthusiasts.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message the company try to deliver is that their product brings happiness.

The purpose is to influence people to buy their product

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The monkey is the most noticeable element in the advertisement, after the purple background.

The purple background represents the brand, which can make the audience to easily memorize it.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

Its really effective, because the monkey makes the advertisement enjoyable and memorable

along with the purple background that obviously represent the cadbury brand.

As for technique, they uses humor (the part where the monkey plays the drum)

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

I'd say this advert is really absurd but also funny. It uses no suspense or "systematic script" like other advertisement

(for example the advert in Indonesia) which makes it less tense.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Barbie in style doll

Brand/Product: dolls

Duration of the Advertisement: 30 sec

Brief Overview/Summary: Dark-skinned girls are playing with the new toys, advertising new

dark skinned version of the dolls.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Young/teenage girls at the age of 5-14, also targeting dark-skinned girls

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message they're trying to deliver is that their toys can be played by anyone with no exception

The purpose is to encourage dark skinned girl to buy the

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The one that stands out are the dark-skinned actors playing with the new dolls, which symbolize that the product are available for every races and skin color.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It can be effective, as the advert use less texts which implies that this is targeted specifically for children

are not eligible for skimming. They uses the color/pink pigment to make it more appealing for girls.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

Personally, this ad may work with underage girls who are not able to read on their age. This advert doesn't make me feel interested as I can't relate with the color and the products.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Iklan Sirup Marjan - Kelahiran Timun Mas "Episode 3 Final" (2019)

Brand/Product: syrup

Duration of the Advertisement: 45 secs

Brief Overview/Summary: A girl was chased by a green monster, she trapped and

save him from her trap. In the end, they

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

The people who are interested to buy the product or the Muslims.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message its try to convey is that marjan could gather up people together.

The purpose is to advertise the product to the Muslims people

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

It is taken in the past-folklore style background, as everyone uses traditional attire and it is

a reference from an indonesian folklore, timun emas.

Since it took a ramadhan setting, the product is guaranteed to be halal for the Muslims.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is effective as I can still remember this advertisement even though it is made since 2019

They use a movie-style and storytelling techniques to make the advert memorable and

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

Turns out this advert has its own series that you can watch in youtube. Overall, this advert catch my attention as it uses elements relatable to my life (such as the folklore). It makes me feel amazed as the producer behind it eagerly composed this idea into an advertisement.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Oreo Penuh Keajaiban

Brand/Product: cookies/snacks

Duration of the Advertisement: 1 mins

Brief Overview/Summary: People and creatures passing oreo product to each

to each other, symbolizing oreo best fit to be shared to others.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Based on the animated video, it is most likely intended for kids and teenagers (4-16)

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message is trying to say that the product can bring happiness and joy as you can share it to other.

The animation purpose is to influence teenagers and kids to buy the product

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The most obvious visual we can see is the cartoonish-animations and the catchy song they uses

The song explain the symbolic meaning behind the animations, basically sharing the cookies bring happiness to all(oreo)

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc

Since this 

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.