Target Audiences

 Advertisement Target Audience Identification Template

1. Product/Company Description:

• Company/Product Name: CONVERSE

• Product Overview: A pair of shoes that can be customised [the materials, designs, parts of the shoes and pictures onto the shoes]. The one that differentiates CONVERSE with other shoes is the infamous star logo we will put onto the products for branding and we will legalize it to prevent copycats.

2. Target Audience Demographics:

• Age: Older people (40+)

• Gender: Unisex

• Income Level: Middle and high

• Education: Any

• Occupation: Any (Military, doctors, teachers, pensions)

• Geographical Location: Could be anyone as we can customize the material and design which are needed for the appropriate environment and weather. But, it could be a bit pricey as we offer more services and trying our best to maintain and improving the quality. So, we're preferably targeting modern cities which guarantees where middle - high incomes people live.

3. Target Audience Psychographics:

• Interests: Since materials can be customised, anyone with shoes interests can relate to this product.

• Lifestyle Choices:

• Values and Attitudes: Confident and hard-worker

• Opinions: The products will feel the needs for a more diverse targets

4. Understanding Consumer Behavior:

• Needs: We offers to feel the needs of people's imagination creating their own dream shoes where they'll wear for the rest of the life.

• Motivations: [Explore the motivations behind their potential interest in the product]

• Pain Points: [Specify any challenges or problems the product can solve for the target audience]

5. Competitor Analysis:

• Competitor Name: Shoe company imaginable (NIKE, ADIDAS, VANs, etc)

• Competitor's Target Audience: 40 y/o above

6. Target Audience Persona:

• Persona Name: Bill

• Age: 40

• Gender: Male

• Occupation: Soldier

• Interests: Fishing

• Lifestyle: Pressured during his working period as he is

• Values and Attitudes: Loud and easygoing

• Needs and Motivations: The comfiest shoes that he could find for his job and when he is outside fishing with his friends.

• Pain Points: His stresses during the work and all the overthinking

7. Aligning Advertisement with Target Audience:

• Message: [Outline the key message that will resonate with the target audience persona]

• Visuals: Warmth when he is out with his friends and family. But, cold and gloomy when he is at work.

• Tone: Serious mood at work, happy and cheer on off-day