Company: MoneySuperMarket
This is my research for the SB
Title of the Advertisement: MoneySuperMarket "That's How I Roll"
Brand/Product: Insurance
Duration of the Advertisement: 1 min
Brief Overview/Summary: A white-guy riding an invisible car in da hood environment to advertise car insurance services
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
Title of the Advertisement: Cadburys Gorilla Advert
Brand/Product: Cadbury - chocolate
Duration of the Advertisement: 1:30 min
Brief Overview/Summary: Gorilla playing drum to sell chocolate bars
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
Title of the Advertisement: Barbie in style doll
Brand/Product: dolls
Duration of the Advertisement: 30 sec
Brief Overview/Summary: Dark-skinned girls are playing with the new toys, advertising new
dark skinned version of the dolls.
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
Title of the Advertisement: Iklan Sirup Marjan - Kelahiran Timun Mas "Episode 3 Final" (2019)
Brand/Product: syrup
Duration of the Advertisement: 45 secs
Brief Overview/Summary: A girl was chased by a green monster, she trapped and
save him from her trap. In the end, they
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
Title of the Advertisement: Oreo Penuh Keajaiban
Brand/Product: cookies/snacks
Duration of the Advertisement: 1 mins
Brief Overview/Summary: People and creatures passing oreo product to each
to each other, symbolizing oreo best fit to be shared to others.
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
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