Thursday, 3 August 2023

Research


 Company: MoneySuperMarket

This is my research for the SB



Title of the Advertisement: MoneySuperMarket "That's How I Roll"

Brand/Product: Insurance

Duration of the Advertisement: 1 min

Brief Overview/Summary: A white-guy riding an invisible car in da hood environment to advertise car insurance services


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Adult/young teenagers who are are in low-middle class and people who likes to ride car.

2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message is get car insurances to increase confidence
The purpose is to encourage car-lovers to get insurance on their car

3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The visual and verbal elements that are noticeable is the background set somewhere in USA, Cansas


4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is memorable that the ad is about car insurance since it shows audience
The advert uses humors to encourage the audiences, which is targeted mainly on teenagers

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.

I find the advert to be entertaining and funny because of the humor it depicts.
The advert makes me feel 

6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.




 


Title of the Advertisement: Cadburys Gorilla Advert

Brand/Product: Cadbury - chocolate

Duration of the Advertisement: 1:30 min

Brief Overview/Summary: Gorilla playing drum to sell chocolate bars


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Every chocolate consumers/enthusiasts.

2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message the company try to deliver is that their product brings happiness.
The purpose is to influence people to buy their product

3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The monkey is the most noticeable element in the advertisement, after the purple background.
The purple background represents the brand, which can make the audience to easily memorize it.

4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

Its really effective, because the monkey makes the advertisement enjoyable and memorable
along with the purple background that obviously represent the cadbury brand.

As for technique, they uses humor (the part where the monkey plays the drum)

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.

I'd say this advert is really absurd but also funny. It uses no suspense or "systematic script" like other advertisement
(for example the advert in Indonesia) which makes it less tense.

6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.






Title of the Advertisement: Barbie in style doll

Brand/Product: dolls

Duration of the Advertisement: 30 sec

Brief Overview/Summary: Dark-skinned girls are playing with the new toys, advertising new

dark skinned version of the dolls.


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Young/teenage girls at the age of 5-14, also targeting dark-skinned girls

2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message they're trying to deliver is that their toys can be played by anyone with no exception
The purpose is to encourage dark skinned girl to buy the

3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The one that stands out are the dark-skinned actors playing with the new dolls, which symbolize that the product are available for every races and skin color.

4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It can be effective, as the advert use less texts which implies that this is targeted specifically for children
are not eligible for skimming. They uses the color/pink pigment to make it more appealing for girls.

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.

Personally, this ad may work with underage girls who are not able to read on their age. This advert doesn't make me feel interested as I can't relate with the color and the products.

6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.












Title of the Advertisement: Iklan Sirup Marjan - Kelahiran Timun Mas "Episode 3 Final" (2019)

Brand/Product: syrup

Duration of the Advertisement: 45 secs

Brief Overview/Summary: A girl was chased by a green monster, she trapped and

save him from her trap. In the end, they


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

The people who are interested to buy the product or the Muslims.

2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message its try to convey is that marjan could gather up people together.

The purpose is to advertise the product to the Muslims people

3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

It is taken in the past-folklore style background, as everyone uses traditional attire and it is
a reference from an indonesian folklore, timun emas.

Since it took a ramadhan setting, the product is guaranteed to be halal for the Muslims.

4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is effective as I can still remember this advertisement even though it is made since 2019

They use a movie-style and storytelling techniques to make the advert memorable and

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.

Turns out this advert has its own series that you can watch in youtube. Overall, this advert catch my attention as it uses elements relatable to my life (such as the folklore). It makes me feel amazed as the producer behind it eagerly composed this idea into an advertisement.

6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.








Title of the Advertisement: Oreo Penuh Keajaiban

Brand/Product: cookies/snacks

Duration of the Advertisement: 1 mins

Brief Overview/Summary: People and creatures passing oreo product to each

to each other, symbolizing oreo best fit to be shared to others.


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

Based on the animated video, it is most likely intended for kids and teenagers (4-16)

2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The message is trying to say that the product can bring happiness and joy as you can share it to other.

The animation purpose is to influence teenagers and kids to buy the product

3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The most obvious visual we can see is the cartoonish-animations and the catchy song they uses

The song explain the symbolic meaning behind the animations, basically sharing the cookies bring happiness to all(oreo)

4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc

Since this 

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.


6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.




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