Thursday, 3 October 2024

Research : Industry

 Here is my research about music producers companies and firms.



1. SONY MUSIC ENTERTAINMENT

What other content (music video) do they produce? 
  • Podcast
  • Animation
  • Documentaries
Who is their typical audience?
  • Young Adults (18-25)
  • Teenagers (18>)
  • Those with popular-trending music taste
How big is the company? How long has it existed?
The company was established in 1929, making it one of the oldest company that has been established so far with an age of 95 years old, generating $9 million per year. 

What is their most successful product?
SME released song such as Doja Cat Planet Her and Lil Nas X Montero has come to a great success, as both of the songs are very well known.

2. Universal Music Group

What other content (music video) do they produce? 
  • Music videos
  • Films and performances
  • Merchandise
Who is their typical audience?
  • Young teenagers
  • Music fans
  • Vast demographics**
How big is the company? How long has it existed?
UMG was originally founded in 1934 as Universal Music. Where as time goes by, UM experience merging and acquisition of different company, which leads to the Universal Music GROUP. It is operating in over than 60 different countries, generating billions of dollars .

What is their most successful product?
They have produced a catalog of musics from bunch of widely-famous artists such as Taylor Swift, The Beatles, and Ariana Grande; making it as one of the most important contributor of promotion and income generator for UMG.

Self Reflections: Honestly, I am confuse on what kind of company to research. So, I choose the successful and two of the famous companies to get a general idea on how does production company works first, maybe later on I can still add more niche company in the future if I ever found another interesting company that produces RnB. I also learn that producer company not only produce song, they could also produce other media product such as films, merchandise, and even documentaries. I thought they were only specified of producing song and music video only, so now I know.

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