This blog consists of my groups final music video, digipak, and social media page.
MUSIC VIDEO
This is our digipak
Front Cover:
Back Cover:
Inside Left:
Inside Right:
Social Media:
Tuesday, 11 March 2025
Final Self Reflections
This is my critical self reflections
COMPONENT 3 SELF REFLECTIONS HARESHA
For our Component 3, my team was assigned to create a promotional package which included an album or digipak, an original music video made by us, and also an original social media page for our band to promote the new album. My team shifted from RnB, but we switched to Indie genre as we think that Indie need cheaper budget and known for it’s live performance, which is what we need for a music video, so we choose Telephones by Vacations since it does not have a music video, we can create and visualise whatever we want as long as we follow the atmosphere/visuals. Our star would be Ata, having a persona of a depressed teenage boy.
A brand usually describes a person’s unique identity. In the case of Media Studies, the brand highlights how a person/a group of people would be perceived in the media industry by the audiences. This perception can appear due to the involvement of stereotyped, cultural code, or as simple as mise-en-scene. By having a clear-defined branding, it will be easier for the Prosumer to shape their desired star’s persona and what kind of vibes/visuals/themes the audience are expecting. Branding is important because it is directly related to the star and persona, as people would recognise you through something that only you personally have, and that applies to Ata’s persona. Brand of a subject can be defined through the visual representations, atmosphere, and/or emotions. Representation doesn’t solely reflect one’s true identity/persona, but it may create a new representation or even new meaning based on what and how that person is currently being perceived through cultural codes, mise-en-scene, and language publicly. In the case of Ata, he is represented as a depressed teenage boy throughout the music video through the usage of low-exposure of lighting, which can indicate solitude emotions.This should be kept consistent to create and reinforce Ata’s reel persona.
In the case of indie genre conventions, our music video conforms and follows some of the general conventions that distinguish the indie genre from the others. This is done to keep our genre similar to the other indie media products, so that audiences can recognise our media product right away as soon as they see a slight indie convention in our product. In the case of our music video, we conform to some aspects such as investing more on expression and feelings compared to narration or performance. This can be seen or proven by how the camera always prioritises to highlight the actors facial expression, this is done in order to deeply capture the natural human expression which strengthens the feeling of sadness, happiness, and joy in the clips.Not only that, for a sad indie music video we also subvert some elements in order to keep our media content fresh or doesn’t follow the averages. One major thing that we subverted is that we’re presenting happy scenes of Ata playing around the arcade and the mall with his friend, to which if this was a sad-theme music video we should’ve gone for sadder clips. Instead here, we present some happy scenes as an implicit meaning for the causes that makes Ata to be a depressed teenage boy; a cause why he became his REEL persona.
In the case of our digipak, our digipak was inspired by some references from other indie albums, which the purpose is to be the same, as well as subverting other elements to keep it new and fresh. What we try to conform to this convention is that we implemented the static-styled/grainy-style retroish album cover visuals, which reminds me of the retro era. Additionally, our band pictures were printed on the very front of the album. This is important so that our audiences, fans or anyone interested with our bands immediately knows that they’re currently choosing the right album. In the back of the album, we already printed the playlist of the song that is included inside of the CD. This information is important to the audiences as they know what songs they are expecting to play later on as the CD goes by.
In the case of representing specific social groups and current issues, we decided to represent teenagers, especially Indonesian teenagers who like to have fun with their friends by spending their time outside hanging out with their beloved friends and loved ones. This is where they create new memories every second they hang out with each other in the mall as they couldn’t experience the same things again because they’re separated into their separate ways. The issues we’re trying to raise is the problem of Isolation/Solitude, where we depict it as something as an issue or something that needs to be evaded. Here in our music video, we try to picture a bad-image about it through the actor’s expression. There are some scenes that parallel each other in the music videos, one is some scenes where Ata looks happy when his friends are around, while joining him into the arcade. In contrast, there is where his expression would be clear to appear gloomy, this is supported by how his friends, which is implied as his source of his happiness throughout the video, and when his friends are not there he will be depressed as if his longing for the same experience to happen again. This is one of our main ways to represent loneliness or solitude as a “problem” within the teenager demographics trend.
Since we know who our target audience is, which is a young teenage boy, keeping them engaged by giving light jokes or keeping them up to date with the band information can be a way to engage with the audiences. We want our band to be joyful as well as being a little bit goofy which would eliminate the tenses of the title celebrities between fans, where our goal is to remain humble. To achieve that goofy and joyful image, we have posted some memes and our daily activity that acts as an update for our fans as normal people living their life, which we’ve done while also keeping the quality consistently to be high in order to differentiate us from average-social media users. We also try new things such as uploading our behind-the-scenes clips, which honestly we rarely see any bands do before, so we think that this is a good idea to keep the humble and down-to-earth real persona we want to established.
To conclude, the purpose of digipak, social media pages, and the song to be connected is to act as the reflectors of our band’s reputation. A message we want to deliver is to be humble and stay happy all the time for as long as you can before it is taken away from you; before you regret not living to the fullest
COMPONENT 3 SELF REFLECTIONS HARESHA
For our Component 3, my team was assigned to create a promotional package which included an album or digipak, an original music video made by us, and also an original social media page for our band to promote the new album. My team shifted from RnB, but we switched to Indie genre as we think that Indie need cheaper budget and known for it’s live performance, which is what we need for a music video, so we choose Telephones by Vacations since it does not have a music video, we can create and visualise whatever we want as long as we follow the atmosphere/visuals. Our star would be Ata, having a persona of a depressed teenage boy.
A brand usually describes a person’s unique identity. In the case of Media Studies, the brand highlights how a person/a group of people would be perceived in the media industry by the audiences. This perception can appear due to the involvement of stereotyped, cultural code, or as simple as mise-en-scene. By having a clear-defined branding, it will be easier for the Prosumer to shape their desired star’s persona and what kind of vibes/visuals/themes the audience are expecting. Branding is important because it is directly related to the star and persona, as people would recognise you through something that only you personally have, and that applies to Ata’s persona. Brand of a subject can be defined through the visual representations, atmosphere, and/or emotions. Representation doesn’t solely reflect one’s true identity/persona, but it may create a new representation or even new meaning based on what and how that person is currently being perceived through cultural codes, mise-en-scene, and language publicly. In the case of Ata, he is represented as a depressed teenage boy throughout the music video through the usage of low-exposure of lighting, which can indicate solitude emotions.This should be kept consistent to create and reinforce Ata’s reel persona.
In the case of indie genre conventions, our music video conforms and follows some of the general conventions that distinguish the indie genre from the others. This is done to keep our genre similar to the other indie media products, so that audiences can recognise our media product right away as soon as they see a slight indie convention in our product. In the case of our music video, we conform to some aspects such as investing more on expression and feelings compared to narration or performance. This can be seen or proven by how the camera always prioritises to highlight the actors facial expression, this is done in order to deeply capture the natural human expression which strengthens the feeling of sadness, happiness, and joy in the clips.Not only that, for a sad indie music video we also subvert some elements in order to keep our media content fresh or doesn’t follow the averages. One major thing that we subverted is that we’re presenting happy scenes of Ata playing around the arcade and the mall with his friend, to which if this was a sad-theme music video we should’ve gone for sadder clips. Instead here, we present some happy scenes as an implicit meaning for the causes that makes Ata to be a depressed teenage boy; a cause why he became his REEL persona.
In the case of our digipak, our digipak was inspired by some references from other indie albums, which the purpose is to be the same, as well as subverting other elements to keep it new and fresh. What we try to conform to this convention is that we implemented the static-styled/grainy-style retroish album cover visuals, which reminds me of the retro era. Additionally, our band pictures were printed on the very front of the album. This is important so that our audiences, fans or anyone interested with our bands immediately knows that they’re currently choosing the right album. In the back of the album, we already printed the playlist of the song that is included inside of the CD. This information is important to the audiences as they know what songs they are expecting to play later on as the CD goes by.
In the case of representing specific social groups and current issues, we decided to represent teenagers, especially Indonesian teenagers who like to have fun with their friends by spending their time outside hanging out with their beloved friends and loved ones. This is where they create new memories every second they hang out with each other in the mall as they couldn’t experience the same things again because they’re separated into their separate ways. The issues we’re trying to raise is the problem of Isolation/Solitude, where we depict it as something as an issue or something that needs to be evaded. Here in our music video, we try to picture a bad-image about it through the actor’s expression. There are some scenes that parallel each other in the music videos, one is some scenes where Ata looks happy when his friends are around, while joining him into the arcade. In contrast, there is where his expression would be clear to appear gloomy, this is supported by how his friends, which is implied as his source of his happiness throughout the video, and when his friends are not there he will be depressed as if his longing for the same experience to happen again. This is one of our main ways to represent loneliness or solitude as a “problem” within the teenager demographics trend.
Since we know who our target audience is, which is a young teenage boy, keeping them engaged by giving light jokes or keeping them up to date with the band information can be a way to engage with the audiences. We want our band to be joyful as well as being a little bit goofy which would eliminate the tenses of the title celebrities between fans, where our goal is to remain humble. To achieve that goofy and joyful image, we have posted some memes and our daily activity that acts as an update for our fans as normal people living their life, which we’ve done while also keeping the quality consistently to be high in order to differentiate us from average-social media users. We also try new things such as uploading our behind-the-scenes clips, which honestly we rarely see any bands do before, so we think that this is a good idea to keep the humble and down-to-earth real persona we want to established.
To conclude, the purpose of digipak, social media pages, and the song to be connected is to act as the reflectors of our band’s reputation. A message we want to deliver is to be humble and stay happy all the time for as long as you can before it is taken away from you; before you regret not living to the fullest
hERE IS the link:
https://docs.google.com/document/d/1yB68FPge6m474hYZ2EWALcTpx8U68K5f-O58s0XQ0M8/edit?tab=t.0
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